Zhu Zhu is the new Elmo. Walmart and the toy's manufacturer have conspired to build press and drive feet to the retailer by orchestrated shortages. It appears to be a successful campaign. Kids want it and parents want it even more.
Some children will wake up on Friday without a Zhu Zhu pet though, and will probably be better for it. The problems I have with Zhu Zhu are twofold - succumbing to marketing and the question of its quality as a toy.
First, succumbing to materialism/consumerism. You could argue that pointing out the consumerism is sufficient even if you give in, but that's like someone telling their kid not to watch TV while they sit in front of it. It's the action kids will follow, not the words. I think this type of thing is the perfect time to say 'no' and explain the marketing and advertisements they will be deluged with for the rest of their lives.
This is a great group when it comes to this topic. I've been reading a lot of what they put out lately:
http://www.commercialfreechildhood.org/
My second issue is that Zhu Zhu is not all that great a toy. It's ironic that most toys labeled 'interactive' tend towards being 'barely' interactive. Zhu Zhu are 'interactive' pets, and much like Elmo, they put on a show - entertain. They don't promote play - creativity and imagination.
While entertainment isn't bad, in moderation, play is essential for children.
No comments:
Post a Comment